Contact me for a pdf version of this catalog
Friday, April 29, 2016
Sales Catalog 1967-68
And here is the Design Line Sales Catalog for 1967-68
Contact me for a pdf version of this catalog
Contact me for a pdf version of this catalog
Sales Catalog 1966-67
Design Line produced annual sales catalogs beginning in 1967 through 1973 and product line one-sheets in 1975. These are essential documents for understanding the product line, styles, sizes, colors and original prices as these evolved over the years.
Here is the first Design Line sales catalog from 1966-67
Contact me for a pdf version of this catalog
Here is the first Design Line sales catalog from 1966-67
Contact me for a pdf version of this catalog
Saturday, May 26, 2012
Luvlites - so darn cute!
Luvlite - Model V-3 - had a stamped steel base and was available in 12 colors with
3" round 25 watt bulb in 9 transparent colors. Tucked into a black and white striped
box with plastic lid featuring the Design Line log, the Luvlite was sold in stores for $16.
The on/off switch could be found on the electric cord. Were these lovable or did they
create romantic lighting?
3" round 25 watt bulb in 9 transparent colors. Tucked into a black and white striped
box with plastic lid featuring the Design Line log, the Luvlite was sold in stores for $16.
The on/off switch could be found on the electric cord. Were these lovable or did they
create romantic lighting?
Design Line - Luvlite Original Price List
Friday, May 18, 2012
Friday, May 4, 2012
Concept drawing for the stemlite
Design Line stemlite concept drawing (in pastel on grey paper) by Bill Curry:
Monday, April 30, 2012
Sunday, July 31, 2011
The need to set the record straight and tell his story.
Bill Curry, Art Center graduate, designer, ad man, and industrial designer who founded Design Line, Incorporated in El Segundo in 1963 with his wife Jacquelyn.
Bill was my father's best friend and when Bill died in 1971 at the age of 43, my father married his wife Jacquelyn. Together they did their best to keep Design Line, Inc. alive. The 70s weren't kind to a design company so rooted in the 1960s, so they packet up the remaining inventory and called it quits in 1977. Sadly, Jackie died a few years later in 1985.
Now decades later, my father dusted off a box of Bill's work and its contents - photographs, blueprints, sketches realized and unrealized, letters, writings, brochures, and clippings will help me tell you about Bill Curry and Design Line.
And as for setting the record straight, the Jack bookend (cast-iron prototype shown) is often incorrectly attributed to George Nelson. Design Line, Inc. produced a 6" 3 lb rough iron casting in 12 colors which sold for $7, the brass were $9, and a slightly larger 9" 9 lb version was also produced.
Bill was my father's best friend and when Bill died in 1971 at the age of 43, my father married his wife Jacquelyn. Together they did their best to keep Design Line, Inc. alive. The 70s weren't kind to a design company so rooted in the 1960s, so they packet up the remaining inventory and called it quits in 1977. Sadly, Jackie died a few years later in 1985.
Now decades later, my father dusted off a box of Bill's work and its contents - photographs, blueprints, sketches realized and unrealized, letters, writings, brochures, and clippings will help me tell you about Bill Curry and Design Line.
And as for setting the record straight, the Jack bookend (cast-iron prototype shown) is often incorrectly attributed to George Nelson. Design Line, Inc. produced a 6" 3 lb rough iron casting in 12 colors which sold for $7, the brass were $9, and a slightly larger 9" 9 lb version was also produced.
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