Design Line produced annual sales catalogs beginning in 1967 through 1973 and product line one-sheets in 1975. These are essential documents for understanding the product line, styles, sizes, colors and original prices as these evolved over the years.
Here is the first Design Line sales catalog from 1966-67
Luvlite - Model V-3 - had a stamped steel base and was available in 12 colors with
3" round 25 watt bulb in 9 transparent colors. Tucked into a black and white striped
box with plastic lid featuring the Design Line log, the Luvlite was sold in stores for $16.
The on/off switch could be found on the electric cord. Were these lovable or did they
create romantic lighting?